To make a successful investment – one must see the whole picture.

Want to ensure success while investing in start-ups?

Don’t be dazzled by beautiful presentations or charismatic entrepreneurs.

We provide you with the answers you need in order to reach an educated decision about your investment.

About

"The first step in a 10,000 mile journey of investment start-up starts with knowing where you’re going."

My name is Assaf Unger, start-up due diligence expert, dealing with initiatives and technologies for over a decade.
While accompanying investors and start-up companies around the world I develop unique due diligence solutions and services.

We usually tend to observe our investments through ”pink lenses”, however, when you wish to invest wisely and estimate the chances for success, you should carefully examine all factors.

The only way of making sure of the success of your investment is by observing it through genuinely transparent lenses.
We offer you the most comprehensive and objective vision of your investment using our “transparent lenses” - the methodology and combination of vast experience in helping the investor take the right decisions.
We treat our clients as partners –our services offer the utmost consideration and understanding of the client’s needs and intentions.

Experience makes the difference – Cliché but true!
Through being intensively exposed to thousands of projects, initiatives, patents and technologies, I have gained rare and irreplaceable experience.
Thanks to these opportunities, I have learned how to develop and improve tools for foreseeing the success factors of start-up companies, and making them success stories for both the business and the investor.

"A successful project makes a special sound – only an exceptional ear can spot it"
Today I provide due diligence services for investors from all walks of life. From novice investors who need swift and precise consultation , through savvy and experienced investors who need an objective and detailed overview, to trust funds which gain pilot service throughout the entire due diligence.

Services

Over the years I have developed unique tools and techniques in order to analyze and inspect start-up companies and their smallest details.
Our main goal is to provide a true and objective overview combined with insightful tips for making your investment a success story.
The different due diligence services we provide use known conventional measures to assess the nature of the company and its staff, along with the unique tools we have developed to investigate further.

Each investor has their own needs and demands.
To meet and satisfy these requirements we offer 4 services, each different in duration and coverage:

Basic Filtering Service

Decided to invest in a newborn start-up company?

Basic Filtering will give you a quick outlook on what the real chances for the investment to succeed are.
This service is customized perfectly for investors who invest in multiple start-ups and are short on time to delve into new ones.

Advanced Filtering Service

While Basic Filtering provides you with a brief summary of the first impression of the company and its team, the Advanced Filtering Service provides you with a more thorough, yet quick overview.

At the end of the process the client will receive a brief summary and conclusions regarding the company’s success factors.

Due Diligence Service

For a complete overview on a prospective investment in a start-up company we provide the Due Diligence Service.
This service includes ‘classic’ full due diligence processes, which deeply review the start-up, and reveal the profitability factors of the investment.

Due Diligence Service for Pilots

This is the best and most thorough inspection for a future start-up investment.
This unique process not only gives the investor ‘dry data’ about the company, but also physically tests the technology and product to ensure its feasibility.

During the pilot process, we test all the technological and functional aspects of the company’s product in a laboratory environment, for physical assessment of the solution.

 

Due Diligence Tool

Due diligence is an investigation of a business or person prior to signing a contract.
The kind of due diligence I specialize in is due diligence of start-ups for investors.
Due diligence investigation covers two main aspects:
 

Staff / Employees Check

The most important part of the company is the human resource.The right staff can bring your business to a new height while the wrong one may risk your investment the staff inspection includes:
  • inspect staff and initiators profiles
  • revealing important and relevant issuesof employee history
  • Prior job work abilities and skills
  • Relevant issues about prior law suits
  • Financial and economical state
  • Familiarity with the specific start-up field

Inspection Of The Big Idea

This is one of the most important inspections you should make as an investor. A good idea is the main core and the foundation for start-up successes. The inspection covers:
  • Legal inspection of the idea:
    • Are there any similar patents
    • Is it legitimate?
    • Company structure overview
    • Shareholders inspection
    • Signed contracts check
    • Tax planning check
    • Code ownership and copyright protection
  • Business inspection:
    • Searching for similar solutions
    • Former initiator for the same start-up check
    • Business modules check and applying them to theproduct/ service.
    • Expenses segmentation check
    • Expenses investigation
    • Suiting consultancy crews and directorate
    • Assessment of required raise for complete project
    • Raising ability
  • Marketing inspections:
    • Marketing plan and business modules
    • Target audience
    • Content and systems check to fit audience.
    • Defined cooperation check
    • Digital advertising plan check
    • Distribution channels
    • Pricing
    • Estimation of required marketing expenses
    • Surveys checks
    • User interface inspection
  • Technologies inspections:
    • Technological limitations check
    • QA
    • Developing duration check
    • Actual functionality with comparison between thewritten and spoken plan and the code.
    • Code protection from embezzlement risks
    • Future developing time estimation

Testimonials

Nimrod Hoffman |
AMA

Assaf Unger is a key factor in our decision making process when approaching new investment opportunities. His skills, experience and knowledge in the startup industry alongside the highest level of integrity are of critical contribution to this particular activity within our organization. Since we have little to no synergy to technology driven industries we can testify that Assaf Unger's services are also beneficial and time-saving and have helped us gain focus on our objectives.

Amos Talmor |
Kenshoo

As investor i always needed an expert to have "2nd" opinion prior to my or my partners investors. Asaf was doing his DD perfectly, he saved me once from wrong investment and i appreciate it much.

Dan Lallouz |
Migdal

I’m not a rooky in the matters of investments; I’ve had my shares of “wins and losses” investing in start-up companies. The trouble was that any time I tried to carry out the decent procedure of checking the company, the market and the chances of success, I ended wasting much time and effort, while not being able to gain valuable insight. Assaf solved this problem in a very elegant way. Using his experience, I received a complete brief and recommendations of 5 potential investments, within only a few days.

Contact

Assaf Unger
8 Tarshish st.
Ramat HaSharim
Tel: 972.54.2020910
Mail:assaf@unger.co.il
Skype: assaf.unge

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